14+ Years | IIM Lucknow | Enterprise Transformation | Salesforce | AI

Sabyasachi Rout

CRM, AI & Business Transformation Leader

Driving CRM, Salesforce, AI and Commercial Excellence through technology, data-driven decision making and enterprise-scale business transformation.

14+

Years Experience

₹110Cr+

Sales Operations for
₹110 Cr+ Annual Recurring Business

250+

Sales Users

30%

Productivity Improvement

About Me

I have led CRM modernization, commercial operations and digital transformation initiatives supporting a ₹110 Cr+ business, enabling scalable sales processes,AI adoption, operational excellence and data-driven decision-making. Over the last 14+ years, I have delivered enterprise-scale transformation programs, optimized sales processes, improved operational efficiency, and enabled business growth using technology.

Career Journey

A journey of continuous learning, leadership and business transformation.

2010 – 2013

Infosys Technologies

Senior Systems Engineer

Built enterprise software solutions, worked with Java technologies, and developed a strong foundation in technology consulting.

2013 – 2015

IIM Lucknow

PGDM

Specialized in Strategy, Marketing and Business Management.

2015 – 2025

SIS India Ltd.

Senior Manager

Led CRM transformation, Sales Operations, Salesforce initiatives, Digital Transformation, Project Management and Commercial Excellence.

2025 – Present

AltLeads

Head – Operations

Leading AI-powered lead generation, operational excellence, CRM innovation, automation, and business growth initiatives.

Business Transformations & Impact

A selection of transformation initiatives that delivered measurable business value.

🚀

Enterprise CRM Transformation

Led CRM modernization and sales operations initiatives supporting a ₹110 Cr+ business, improving governance, reporting and commercial visibility.

📈

Sales Operations Excellence

Built scalable sales processes, reporting frameworks, forecasting models and commercial governance.

🤖

AI & Automation

Introduced AI-enabled workflows to improve productivity, automate repetitive work and enhance operational decision making.

📊

CRM Strategy

Redesigned customer lifecycle management and business processes to improve customer engagement and sales performance.

Strategic Transformation Initiatives

Key business transformation programs delivered across CRM, Commercial Operations, AI and Enterprise Process Excellence.

Enterprise CRM Modernization

₹110 Cr+ Business Supported

Led enterprise CRM modernization by redesigning sales processes, strengthening governance, improving pipeline visibility and enabling data-driven commercial decision-making.

  • CRM Strategy & Governance
  • Salesforce Adoption
  • Executive Dashboards

Commercial Operations Excellence

Enterprise Sales Operations

Standardized sales operations, KPI reporting and forecasting to improve operational governance and executive visibility.

  • Sales Operations
  • Forecasting
  • Business Governance

AI-powered Business Productivity

AI-led Transformation

Introduced AI-enabled workflows to automate repetitive work, accelerate documentation and improve team productivity.

  • Workflow Automation
  • Knowledge Management
  • AI Adoption

Business Process Transformation

Enterprise Process Excellence

Redesigned critical business processes to improve operational efficiency, governance and cross-functional collaboration.

  • Process Optimization
  • Operational Excellence
  • Continuous Improvement

Customer Lifecycle Transformation

CRM Process Excellence

Improved customer lifecycle processes by standardizing lead, account and opportunity management across the organization.

  • Lead Management
  • Opportunity Management
  • Customer Experience

Executive Reporting & Analytics

Leadership Decision Support

Built management dashboards and KPI-driven reporting frameworks to improve business visibility and executive decision-making.

  • Executive Dashboards
  • KPI Framework
  • Business Analytics